What makes a good website? A good marketer? No, that’s who makes a good website. And while the simplest way to get a high-quality website is to hire your friendly neighborhood marketer, today’s blog is about the elements that go into building a good site. Know Your Purpose As always, before doing something, you should know why you’re
Elements of a High-Quality Website Read More »
This month, we’re doing something a little different. I asked Maxwell Ivey, the Blind Blogger to write a guest blog about the importance of inclusive marketing and utilizing accessibility features in your web design and other marketing practices. He delivered! Maxwell has been educating entrepreneurs about accessibility and advocating for more inclusive content on a
Inclusive Marketing: A Guest Blog from Maxwell Ivy Read More »
June is a special time for writers. As it gets hotter and I spend more time indoors in the AC, I begin to reflect on what June celebrates—Effective Communication Month and Social Media Day. The latter is June 30, so today, I’m giving a few tips on how to leverage social media for your company using your
Leverage Social Media for Your Business Read More »
As a company that handles the marketing of other small businesses, most of my marketing blogs focus on tips and tricks for doing your own marketing or explaining the importance of what I do for small businesses. But even if you hire a local professional marketing company like mine, you still have some things you
Local Professional Marketing & Community Involvement Read More »
Happy Spring, everyone! I’m super pleased Spring has come to Roanoke, though maybe not as happy as my dogs who are getting to go on a few more walks than usual. And as we spring into new life, obviously our minds turn to small business marketing questions. I joke of course, but Spring often does
Answering Your Burning Small Business Marketing Questions: Volume One Read More »
Regular readers of this blog, watchers of our social media, and anyone who’s ever had a conversation with me in which my business came up know that I put a lot of focus on finding your ideal customer. But what do I mean by that? Don’t you just want anyone who’ll have you? For most
What Do I Mean By Your Ideal Customer? Read More »
If you have a SW VA business, a Virginia marketing agency just makes sense! Here’s why you should buy local (marketing)!
Virginia Marketing Agency + VA Business = Perfect Match! Read More »
Mmm, fresh new year! We love the opportunity for a fresh start. Sometimes, it’s precisely the motivation we need to make a change. So, with that in mind, here are some of my suggestions for 2024. I’m sure you’ll find a small business marketing resolution for you! Business Marketing Resolution #1: Build That Website Did
Need a Good 2024 Business Marketing Resolution? Read More »
What is the best possible advertising? Most business owners agree the answer is word of mouth. And that makes sense when you think about it. The people closest to us are the ones we trust, and that’s where word-of-mouth marketing generally comes from. But each of your customers only knows so many people. Chances are,
Social Media Is Word of Mouth Marketing Read More »
Long-time readers or people who know me know that November is my favorite month. There are many reasons for this, but they can all fit into the theme of the month’s most famous holiday – Thanksgiving. And in addition to Thanksgiving offering us an opportunity to take stock of what we’re grateful for, it also
Thanksgiving and Planning Marketing – The Common Ground Read More »
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