Long-time readers or people who know me know that November is my favorite month. There are many reasons for this, but they can all fit into the theme of the month’s most famous holiday – Thanksgiving. And in addition to Thanksgiving offering us an opportunity to take stock of what we’re grateful for, it also
Thanksgiving and Planning Marketing – The Common Ground Read More »
Facebook, Instagram, TickTock, and the app formerly known as Twitter (TAFKAT). There’s a lot of social media out there and a lot of noise on all of it. How do you know which social media marketing helps small business? Well, like so many other things, it depends. But don’t throw your hands up. Even if
How Social Media Marketing Helps Small Business Read More »
Believe it or not, it’s time to start planning your holiday marketing. I know. I know. But this isn’t just another example of Christmas Creep. Unlike decorating or putting your Holiday Mix on repeat, holiday marketing is not something you can do over the weekend or with the flip of a switch. It takes planning.
Time for Planning Your Holiday Marketing Read More »
I’ve been blogging about marketing for a few years now, and it’s about time I address the 2000-lb robot elephant in the room Using AI in marketing for your small business. The two schools of thought we hear about regarding AI are that A) it will take all of our jobs and make us obsolete,
Should You Be Using AI in Marketing? Read More »
What are the essential questions to ask before buying a website? My recent home life has required dealing with multiple home contractors. Many of you are already feeling sympathy for me because of your own experience. While there are ethical and talented contractors, the low barrier to entry also attracts some less-than-desirable candidates. Unfortunately, the
7 Essential Questions to Ask Before Buying a Website Read More »
How do you go about marketing to ideal clients? I recently had a conversation with a close friend. She’s been a business owner for decades, but her business has shifted its focus over time. One throughline has been helping people through one-on-one appointments. Recently, she found that people have been canceling at the last minute.
Marketing to Ideal Clients Read More »
How to Slay the Five Dragons of Content Writing The following blog about content writing is written by guest blogger, SEO master, content queen, and colleague Jenn Read of Solyndria Creative. The audience for it is marketers like me and the people we hire who write content for a living, but many of the lessons
Jenn Read on Content Writing Read More »
Do you know your website’s purpose? I spend a lot of my time on the Internet. Though I do some print-based or other writing, most of my work is social media and website marketing. When I’m not writing for the web, I’m researching on it. I research my clients’ fields. I explore new ways to
Understanding A Website’s Purpose Read More »
Why Use Professional Marketing for Your Business? There was a time when you could sell your business or product by going out and speaking directly to the people or companies that needed it. True, not everyone wanted to speak to a salesperson, but it was a valid way to make a living. That time is
Why Use Professional Marketing? Read More »
Telling your story is kind of my thing. In my previous life, I was a sketch comedian. I performed improv comedy and wrote and performed sketch comedy. It was fun and creative but not very lucrative. But this isn’t my story. It’s Saint Patrick’s. Well, kind of. And that’s the point. One silly sketch that
Telling Your Story: Tips from a Saint Read More »
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