Happy New Year all! So many of us use the changing of the calendar to commit to big changes, though we sometimes later fall short. Well, this year, POP is starting with a bang: In the next several weeks, we will bring on Aaron Baldwin, who’s been with POP as a part-time account manager for …
Introducing Aaron Baldwin – A Super Digital Marketing Partner! Read More »
What is the difference between advertising and marketing? Aaron Baldwin, POP right-hand man, Peter Parker to my Tony Stark, and Wesley to my Fisk, recently said something to a client that summed up the difference between advertising and marketing well. All advertising is marketing, but not all marketing is advertising. There’s a time and place …
Marketing v Advertising: The Difference Between Advertising and Marketing Read More »
It’s November, so it’s time for my annual Thankfulness blog! What does that have to with a marketing agency? Well, we can all use to take a moment away from the daily ground to notice our gratitude, right? A rare holiday blog, we decided to postpone publishing Thanksgiving blog until today, Thanksgiving. We doubt that’s …
This might come as a shock, but we’re a little geeky at POP. I know, I know, writers who represent themselves as superhero cartoons seem so cool from the outside! But our comic book theme and name, “power-up,” also has a deeper meaning. Power-up is our code for the positive use of power – ethical …
Power-Up Means Ethical Marketing – What’s In Our Name? Read More »
One of the most popular formats for a business blog is Q&A, though I didn’t often take advantage of it myself until my blog, Answering Your Burning Small Business Marketing Questions: Volume One. In writing that blog, I realized I couldn’t get to nearly as many questions as I thought, so I promised a follow-up, …
What makes a good website? A good marketer? No, that’s who makes a good website. And while the simplest way to get a high-quality website is to hire your friendly neighborhood marketer, today’s blog is about the elements that go into building a good site. Know Your Purpose As always, before doing something, you should know why you’re …
This month, we’re doing something a little different. I asked Maxwell Ivey, the Blind Blogger to write a guest blog about the importance of inclusive marketing and utilizing accessibility features in your web design and other marketing practices. He delivered! Maxwell has been educating entrepreneurs about accessibility and advocating for more inclusive content on a …
Inclusive Marketing: A Guest Blog from Maxwell Ivy Read More »
June is a special time for writers. As it gets hotter and I spend more time indoors in the AC, I begin to reflect on what June celebrates—Effective Communication Month and Social Media Day. The latter is June 30, so today, I’m giving a few tips on how to leverage social media for your company using your …
As a company that handles the marketing of other small businesses, most of my marketing blogs focus on tips and tricks for doing your own marketing or explaining the importance of what I do for small businesses. But even if you hire a local professional marketing company like mine, you still have some things you …
Local Professional Marketing & Community Involvement Read More »
Happy Spring, everyone! I’m super pleased Spring has come to Roanoke, though maybe not as happy as my dogs who are getting to go on a few more walks than usual. And as we spring into new life, obviously our minds turn to small business marketing questions. I joke of course, but Spring often does …
Answering Your Burning Small Business Marketing Questions: Volume One Read More »
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