If social media posts aren’t turning into leads, visibility isn’t the issue. Learn what’s missing and how strategy changes results.
Posting on Social Media But Getting No Leads? Here’s What’s Missing Read More »
If your marketing isn’t getting results, the issue may be strategy, not effort. Learn why marketing fails and how to fix it.
Why is My Marketing Not Working? Work Smarter, Not Harder Read More »
If your website isn’t generating leads, the issue may be SEO. Learn how first impressions in search affect clicks, trust, and conversions.
What Does Valentine’s Day Have to Do with Why My Website Isn’t Getting Leads? Read More »
It’s a new year, so it’s time for new goals! And with POP being a local marketing company, it only makes sense for me to make the first blog of the year about 2026 marketing goals.
2026 Marketing Goals Read More »
If you’re a local business, you have one thing big business don’t – a local presence. Roanoke’s POP explains community engagement marketing.
Diving In to Community engagement marketing Read More »
As 2026 comes barrelling closer, I find myself doing the things I always do in fall: However, as a simple man with simple needs, I am finding that my list of what I’m thankful for this year isn’t so different from last year or the year before. So creative workflow manager Jenn Read and I
POP’s Small Business Marketers Express Thanks Read More »
Today is not the first time I’ve brought up the question of website ownership in a blog. I include “who owns the website” as the most surprising question you, as a business owner, need to ask before paying for website services in my July 2023 blog, 7 Essential Questions to Ask Before Buying a Website.
Who Owns the Website? – The Website Ownership Boondoggle Read More »
POP has tried a few different slogans over the years. And though we eventually settled on “Your friendly neighborhood marketer” to fit our superhero comic theme, all said a little something about our company, and we continue to use them in our business in other spots. One of the most important is, “we tell your
Marketing with storytelling Read More »
It’s hard to believe that it’s been over 2 years since I wrote my last SEO-centric blog, particularly since (in a meta mind twist) SEO is one of my most vital services and that will affect my SEO for “SEO.” Confused yet? Wait until I get into how SEO changed in recent years, and how
How Has SEO Changed for Small Business? Read More »
Have you ever heard of the Dunning-Kruger effect? It’s the tendency for people who are least knowledgeable about something to be most certain of their assertions. In today’s age of disinformation and deepfakes, it’s becoming increasingly common and dangerous. While I don’t have all the answers (though critical thinking skills and education can go a
Marketing Fallacies & Misconceptions and How to Guard Against Them Read More »
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