Have you ever heard of the Dunning-Kruger effect? It’s the tendency for people who are least knowledgeable about something to be most certain of their assertions. In today’s age of disinformation and deepfakes, it’s becoming increasingly common and dangerous. While I don’t have all the answers (though critical thinking skills and education can go a
Marketing Fallacies & Misconceptions and How to Guard Against Them Read More »
The following blog was written by my wife, Felicia Giorgetti about her father, Roanoke entrepreneur, John Whitcomb: My father, John Whitcomb, was my first hero and, in more than one way, inspired Power-up Online Promotions! Magic at Work John Whitcomb started a telecommunications company called RCI in 1975, and he is still running it today
A Father’s Day Blog for Another Roanoke Entrepreneur Read More »
Let’s talk about small business branding. When most people think of company branding, they think of large corporations with multi-million dollar campaigns and billion-dollar marketing budgets – the kind of companies with instantly recognizable logos, celebrity spokespeople, and Super Bowl ads. And while they certainly have recognizable brands, there’s more to branding than splashiness or
Small Business Branding Read More »
At POP, small businesses are our bread and butter. We love helping these entrepreneurs succeed in Southwest Virginia. Small businesses make up a little under half the US economy, but well over half don’t last more than 10 years. So, we’re celebrating National Small Business Week with a few keys to small business marketing. A
A Few Keys to Small Business Marketing Read More »
In a world full of cookie-cutter campaigns, the use of AI, and a focus on the bottom line, one of the things about POP that I’m most proud of is that we have a true focus on human-to-human marketing. There’s an official definition of that, but there’s also a more intuitive definition. The two are closely related, and
Human-to-Human Marketing Read More »
Happy (belated) Valentine’s Day, my lovely clients and readers! Valentine’s Day is frequently mocked as a made-up holiday that forces people to show their love, but…isn’t every holiday? I digress. Today is about matchmaking because I’m in the matchmaking business. But rather than finding you the one person to spend the rest of your life
Matchmaking or Meeting Your Best Clients with Personalized Marketing Strategies Read More »
Happy New Year all! So many of us use the changing of the calendar to commit to big changes, though we sometimes later fall short. Well, this year, POP is starting with a bang: In the next several weeks, we will bring on Aaron Baldwin, who’s been with POP as a part-time account manager for
Introducing Aaron Baldwin – A Super Digital Marketing Partner! Read More »
What is the difference between advertising and marketing? Aaron Baldwin, POP right-hand man, Peter Parker to my Tony Stark, and Wesley to my Fisk, recently said something to a client that summed up the difference between advertising and marketing well. All advertising is marketing, but not all marketing is advertising. There’s a time and place
Marketing v Advertising: The Difference Between Advertising and Marketing Read More »
It’s November, so it’s time for my annual Thankfulness blog! What does that have to with a marketing agency? Well, we can all use to take a moment away from the daily ground to notice our gratitude, right? A rare holiday blog, we decided to postpone publishing Thanksgiving blog until today, Thanksgiving. We doubt that’s
This Marketing Agency is Still Thankful… Read More »
This might come as a shock, but we’re a little geeky at POP. I know, I know, writers who represent themselves as superhero cartoons seem so cool from the outside! But our comic book theme and name, “power-up,” also has a deeper meaning. Power-up is our code for the positive use of power – ethical
Power-Up Means Ethical Marketing – What’s In Our Name? Read More »
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