We introduce Aaron Baldwin, POP account manager and clients' digital marketing partner

Introducing Aaron Baldwin – A Super Digital Marketing Partner!

Happy New Year all! So many of us use the changing of the calendar to commit to big changes, though we sometimes later fall short. Well, this year, POP is starting with a bang: In the next several weeks, we will bring on Aaron Baldwin, who’s been with POP as a part-time account manager for a while full-time! While that’s great news for us, it’s also excellent news for you because you’ll have more time with a conscientious digital marketing partner!

About Aaron Baldwin

Most POP clients have already met Aaron, though if you’re brand new or were one of our first clients, you may not have had the pleasure. So, this month’s blog will introduce you to him.

I’ll start with how I met Aaron. I was working at an animal shelter when Aaron came in to volunteer. He was a minor then, so he needed a parent with him to walk the dogs, but I taught him everything he needed to know about animal handling and canine body language.

Fast forward 3-4 years, and I got a random connection request on LinkedIn from some kid at Roanoke College, my alma mater. So I asked him if we knew each other and he told me.

I’d had hundreds of volunteers come through, so I didn’t remember him at first, but it turned out he was looking for an internship, which I lined up for him at the company where I was then working.

As I got to know Aaron, I saw he was intelligent, hard-working, and (most important to me) a good person. He was careful with other people and his work. And he remembered everything I taught him about handling dogs!

I was about to get married, so I introduced him to my dogs so he could babysit while I was on my honeymoon and walk one of them, Om, now the head of POP security, down the aisle.

At that point, he basically became part of the family. So, years later, when Aaron graduated, I asked him to join POP in whatever capacity he could. Then it was part-time. Now, he’s about to become a full-time account manager.

What An Account Manager Does (Spoiler: He’s Your Digital Marketing Partner)

So, let’s talk about how Aaron Baldwin can help you as your account manager.

Aaron manages all POP customers part of the time and most POP customers all of the time. As your digital marketing partner, he talks with you about what you need and ensures you get it. He’s the liaison between customers and the rest of POP, always putting client needs first and lighting a fire under whoever he needs to to ensure that his clients get what they need when they need it.

Aaron also creates digital contents for clients, so he has a complete understanding of how everything at POP works from weekly posts to website builds.

Aaron is your digital marketing hero!

What It Means To You

So how does your digital marketing partner benefit you? Aaron is customer-focused and customer-facing. He’ll typically be the person you contact when you need something.

You’ll also hear from Aaron when we need something from you. He sends our proprietary POP customer surveys so we can learn how to speak like you and reaches out with simple questions like if you’ll be closed for the upcoming holiday. He also takes payments.

Now that Aaron is full-time, you have more POP staff spending more hours thinking about and assisting you to tell your story.

Looking for a Digital Marketing Partner?

So please join me in congratulating Aaron for his upcoming status change. We’re excited to have him joining full-time, and you should be too!

If you’re looking for a knowledgeable and dependable digital marketing partner, contact Aaron!

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