POP Marketing Blog & News
Recent Blog Posts
3 Tales of a Small Business Marketing Mistake
A Small Business Marketing Mistake Can Be Scary… Seeing as how we’re in spooky season, this month POP is doing something a little different with our blog. What follows are three cautionary tales of a scary small business marketing mistake. Marketing is tough work, particularly when you try to do it on your own. There are marketing mistakes you can make without realizing you’re making them. You may even dabble in something unethical without realizing it, taking your business to a dark place. While zone might be an appropriate description of the twilight-like place on the edge of failure where these business-owners found themselves, we’re going to use a different description, words that better reflect business… and aren’t trademarked. And now, 3 episodes of business owners who each took a wrong turn. Be careful to follow marketing best practices or you might find yourself on a oneway trip to…The Dusk Sector. A Small
4 Ways Blogging Helps Your Business
Blogging well takes time. Professional blogs take money. Is it worth it? You may have found yourself asking if blogging helps your business.
The 2QC Marketing Formula
What is POP’s 2QC Marketing Formula? When I first starting writing for people, I asked my friends and customers about their experiences with other marketing companies. I wanted to know what they had liked and what they hadn’t. I was trying to create a winning and effective marketing formula. Clients consistently faced two varieties of problems when dealing with other marketers – Quality and Consistency. People didn’t like the type of social media that their marketers created and they didn’t feel like they could count on the marketers they were working with. So hearing that, I set out to write these marketing wrongs. And that was what I built my marketing formula on. Disclaimer: Now, I want to point out here that there are plenty of companies that do a good job and do what they say they are going to do. I have marketing friends and friendly competitors about
