POP Marketing Blog & News
Recent Blog Posts
Google Business Profile: #1 Marketing Tool
Google Business Profile isn’t very social. So why is it social media & why does it matter?
Growing A Business – Growing Pains
Growing a business takes risks. But you can’t postpone growth because you’re not big enough.
The 3 Essential Website Needs
Your website is your intro to clients. You only get what chance. Here are the 3 items your website needs most.
Marketing Red Flags & Dirty Sales Tricks
Don’t let someone pressure you into a product or service you don’t need. Watch out for these marketing red flags.
Brand Value and Brand Values
Brand values inform your brand and your brand’s value. Being clear on your brand helps you attract customers who will value you.
What is SEO & How to Make SEO Easy
If you can hire a marketer you should. But if you’re not there yet, here is what you need to know to make SEO easy for your site.
Relationship Marketing – Creating Repeat Customers
Lets talk about making relationships last – with your clients. Social marketing is all about relationship building and that creates repeat customers.
Does Accurate Marketing Matter? Yes!
Why is accurate marketing that is up to date important for your business? Have you ever gone out of your way to go somewhere only to find it wasn’t what you expected?
The POPstart Affordable Marketing Offer
New businesses need marketing. But how do you market before you have customers? The Popstart Affordable Marketing offer can help.
Holiday Marketing: Thanksgiving & Beyond
November is my favorite month of the year. I have both personal and general reasons. The weather is perfect. It includes my favorite meal of the year. And it’s the month I got married. November also ushers in the winter holidays and happens to have my favorite one. What does that have to with marketing? Well readers, holiday marketing is a great tool to have in your belt. And it doesn’t just have to be for the biggest holidays. Nor does the marketing need to be traditionally sales-based, though it can be. So what is holiday marketing? It can be a lot of things. You have your Black Friday sales, you have your turkeys and your Christmas trees in your social media graphics. You can have jingles or plays on famous carols. You can also do holiday marketing the rest of the year for your more personal or sillier holidays.
3 Tales of a Small Business Marketing Mistake
A Small Business Marketing Mistake Can Be Scary… Seeing as how we’re in spooky season, this month POP is doing something a little different with our blog. What follows are three cautionary tales of a scary small business marketing mistake. Marketing is tough work, particularly when you try to do it on your own. There are marketing mistakes you can make without realizing you’re making them. You may even dabble in something unethical without realizing it, taking your business to a dark place. While zone might be an appropriate description of the twilight-like place on the edge of failure where these business-owners found themselves, we’re going to use a different description, words that better reflect business… and aren’t trademarked. And now, 3 episodes of business owners who each took a wrong turn. Be careful to follow marketing best practices or you might find yourself on a oneway trip to…The Dusk Sector. A Small
4 Ways Blogging Helps Your Business
Blogging well takes time. Professional blogs take money. Is it worth it? You may have found yourself asking if blogging helps your business.
