POP Marketing Blog and News

Marketing

What Do I Mean By Your Ideal Customer?

Regular readers of this blog, watchers of our social media, and anyone who’s ever had a conversation with me in which my business came up know that I put a lot of focus on finding your ideal customer. But what do I mean by that? Don’t you just want anyone who’ll have you?  For

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Power-up Online Promotions is the perfect match for your local SW Virginia marketing
local marketing

Virginia Marketing Agency + VA Business = Perfect Match!

If you have a SW VA business, a Virginia marketing agency just makes sense! Here's why you should buy local

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Time to Make your 2024 Small Business Marketing Resolution
SEO, Social Media, Website

Need a Good 2024 Business Marketing Resolution?

Mmm, fresh new year! We love the opportunity for a fresh start. Sometimes, it’s precisely the motivation we need to make a change. So, with that in mind, here are some of my suggestions for 2024. I’m sure you’ll find a small business marketing resolution for you! Business

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Social Media = Word of Mouth Marketing
Social Media, Word Of Mouth Marketing

Social Media Is Word of Mouth Marketing

What is the best possible advertising? Most business owners agree the answer is word of mouth. And that makes sense when you think about it. The people closest to us are the ones we trust, and that’s where word-of-mouth marketing generally comes from.  But each of your customers only knows

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Thanksgiving and Planning Marketing
Marketing

Thanksgiving and Planning Marketing – The Common Ground

Long-time readers or people who know me know that November is my favorite month. There are many reasons for this, but they can all fit into the theme of the month’s most famous holiday – Thanksgiving. And in addition to Thanksgiving offering us an opportunity to take stock of what

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Cartoon woman wondering how social media marketing helps small businesses
Social Media

How Social Media Marketing Helps Small Business

Facebook, Instagram, TickTock, and the app formerly known as Twitter (TAFKAT). There’s a lot of social media out there and a lot of noise on all of it. How do you know which social media marketing helps small business? Well, like so many other things, it depends.  But don’t throw

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Planning Your Holiday Marketing
Holiday Marketing

Time for Planning Your Holiday Marketing

Believe it or not, it’s time to start planning your holiday marketing. I know. I know. But this isn’t just another example of Christmas Creep. Unlike decorating or putting your Holiday Mix on repeat, holiday marketing is not something you can do over the weekend or with the flip of a switch. It

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Using AI in Marketing isn't a question of yes or no, but how.
AI, Blogging, Branding, Content Generation, Marketing mistake

Should You Be Using AI in Marketing?

I’ve been blogging about marketing for a few years now, and it’s about time I address the 2000-lb robot elephant in the room Using AI in marketing for your small business. The two schools of thought we hear about regarding AI are that A) it will take all of our jobs and make us

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7 questions to ask before buying a website
Website

7 Essential Questions to Ask Before Buying a Website

What are the essential questions to ask before buying a website? My recent home life has required dealing with multiple home contractors. Many of you are already feeling sympathy for me because of your own experience. While there are ethical and talented contractors, the low barrier to entry also

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shaking hands near matchmaker sign symblising marketing to ideal customers
2QC, Branding, Building a Business

Marketing to Ideal Clients

How do you go about marketing to ideal clients? I recently had a conversation with a close friend. She’s been a business owner for decades, but her business has shifted its focus over time. One throughline has been helping people through one-on-one appointments. Recently, she found that people

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