Anthony Giorgetti, Author at Power-up Online Promotions

Posting on Social Media But Getting No Leads? Here’s What’s Missing

Anthony Giorgetti — Fri, 01 May 2026 16:55:53 +0000

If social media posts aren’t turning into leads, visibility isn’t the issue. Learn what’s missing and how strategy changes results.

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Why is My Marketing Not Working? Work Smarter, Not Harder

Anthony Giorgetti — Wed, 15 Apr 2026 04:05:33 +0000

If your marketing isn’t getting results, the issue may be strategy, not effort. Learn why marketing fails and how to fix it.

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What Does Valentine’s Day Have to Do with Why My Website Isn’t Getting Leads?

Anthony Giorgetti — Sun, 15 Feb 2026 10:09:00 +0000

If your website isn’t generating leads, the issue may be SEO. Learn how first impressions in search affect clicks, trust, and conversions.

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2026 Marketing Goals

Anthony Giorgetti — Sat, 17 Jan 2026 15:36:11 +0000

It’s a new year, so it’s time for new goals! And with POP being a local marketing company, it only makes sense for me to make the first blog of the year about 2026 marketing goals.

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Diving In to Community engagement marketing

Anthony Giorgetti — Mon, 15 Dec 2025 23:44:45 +0000

If you're a local business, you have one thing big business don't - a local presence. Roanoke's POP explains community engagement marketing.

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POP’s Small Business Marketers Express Thanks

Anthony Giorgetti — Sat, 15 Nov 2025 20:47:14 +0000

As 2026 comes barrelling closer, I find myself doing the things I always do in fall: However, as a simple man with simple needs, I am finding that my list of what I’m thankful for this year isn’t so different from last year or the year before. So creative workflow manager Jenn Read and I

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Who Owns the Website? – The Website Ownership Boondoggle

Anthony Giorgetti — Wed, 15 Oct 2025 16:57:36 +0000

Today is not the first time I’ve brought up the question of website ownership in a blog. I include “who owns the website” as the most surprising question you, as a business owner, need to ask before paying for website services in my July 2023 blog, 7 Essential Questions to Ask Before Buying a Website.

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Marketing with storytelling

Anthony Giorgetti — Mon, 15 Sep 2025 19:00:23 +0000

POP has tried a few different slogans over the years. And though we eventually settled on “Your friendly neighborhood marketer” to fit our superhero comic theme, all said a little something about our company, and we continue to use them in our business in other spots. One of the most important is, “we tell your

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How Has SEO Changed for Small Business?

Anthony Giorgetti — Fri, 15 Aug 2025 07:58:00 +0000

It’s hard to believe that it’s been over 2 years since I wrote my last SEO-centric blog, particularly since (in a meta mind twist) SEO is one of my most vital services and that will affect my SEO for “SEO.” Confused yet? Wait until I get into how SEO changed in recent years, and how

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Marketing Fallacies & Misconceptions and How to Guard Against Them

Anthony Giorgetti — Tue, 15 Jul 2025 16:10:54 +0000

Have you ever heard of the Dunning-Kruger effect? It’s the tendency for people who are least knowledgeable about something to be most certain of their assertions. In today’s age of disinformation and deepfakes, it’s becoming increasingly common and dangerous. While I don’t have all the answers (though critical thinking skills and education can go a

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