June is a special time for writers. As it gets hotter and I spend more time indoors in the AC, I begin to reflect on what June celebrates—Effective Communication Month and Social Media Day. The latter is June 30, so today, I’m giving a few tips on how to leverage social media for your company using your …
How do you go about marketing to ideal clients? I recently had a conversation with a close friend. She’s been a business owner for decades, but her business has shifted its focus over time. One throughline has been helping people through one-on-one appointments. Recently, she found that people have been canceling at the last minute. …
Why Use Professional Marketing for Your Business? There was a time when you could sell your business or product by going out and speaking directly to the people or companies that needed it. True, not everyone wanted to speak to a salesperson, but it was a valid way to make a living. That time is …
The late great Tom Petty said, “the waiting is the hardest part.” Living legend Stephen King says it’s the moment before you start. But maybe they’re both right because if you look at the spirit beyond the wordsmiths’ prose, it can sometimes mean the same thing, at least In regards to content generation. The scariest …
What is POP’s 2QC Marketing Formula? When I first starting writing for people, I asked my friends and customers about their experiences with other marketing companies. I wanted to know what they had liked and what they hadn’t. I was trying to create a winning and effective marketing formula. Clients consistently faced two varieties of …
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